Pre-Launch Campaign Checklist
How to Use the Pre-Launch Campaign Checklist
The "Pre-Launch Campaign Checklist" ensures that every important step is completed before your advertising campaign goes live. This guide shows you how to use the checklist efficiently for maximum results and teamwork.
Step-by-Step Instructions
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1. Open the Checklist Tool:
Access the Pre-Launch Campaign Checklist directly on the website. The checklist is interactive—steps can be checked off as you go.
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2. Work Through Each Task:
Review each checklist item in sequence. Essential areas covered are:
- Account setup and credential verification
- Billing information entry and review
- Defining targeting parameters (location, audience, placements, devices)
- Ad copy review, proofing, and optimization
- Checking for policy compliance
- Conversion tracking configuration
- Creative assets verification for correct size and format
- Campaign scheduling validation (start/end dates, ad rotation)
- Budget limit and bid strategy review
- Final review and stakeholder approval
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3. Check Off Tasks:
As you complete each step, tick the corresponding checkbox. This helps you visualize your progress and ensures no tasks are missed.
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4. Download or Print:
Once all essential steps are completed, export the checklist as a PDF or print it. The clear, printable format supports transparent communication and accountability within teams or during meetings.
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5. Collaborate with Your Team:
Share the checklist PDF with your colleagues. This creates a single source of truth for campaign readiness, making remote or in-person teamwork seamless.
Best Practices
- Perform a final check and ensure every item is confirmed before launching your campaign.
- Use the PDF to document progress and compliance, which can be useful for audits or reviews.
- Regularly update the checklist as platform requirements or business needs evolve.
With this tool, you gain a clear, actionable overview of campaign readiness, boost quality control, and maximize your advertising ROI.
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Article Summary
The Pre-Launch Campaign Checklist helps teams ensure all critical steps are completed before launching an ad campaign, improving quality control and collaboration.
